SEO for a therapist site isn't keyword stuffing, it's making sure the technical basics are actually done: a real meta title and description on every page, schema.org markup that tells Google (and now ChatGPT, Perplexity, and Google's AI Mode) exactly who you are and what you treat, and a site that loads fast enough that people don't bounce before it renders.
None of this is an add-on. It's built into every solo and group site from the first page. The two things on this list you can buy separately, for a site someone else built, are Google Business Profile setup and the SEO carryover when you move platforms. Both are on the sheet.
- Schema.org structured data: LocalBusiness, FAQPage, and per-clinician Person schema on Group builds, so search engines can read your practice, not just guess at it.
- Sitemap, robots.txt & llms.txt: so Google, Bing, and AI answer engines like ChatGPT and Perplexity can all find and correctly describe your practice.
- Unique meta titles & descriptions: every page written to answer a real search, not a generic template line repeated across the site.
- Google Business Profile setup: claimed, optimized, and linked back to your site correctly. Included free with new Solo and Group builds; available as a standalone add-on from $200 for an existing site.
How it's priced
On-page SEO is included in every Solo and Group build at no extra cost. Google Business Profile setup and SEO/authority carryover for migrations are priced as add-ons.
Other services: Website Design · Blog & Journal setup · Group practice sites
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