What Google, and ChatGPT, actually see when they look at your site
Schema, meta descriptions, canonical tags, llms.txt, explained once in plain English so I stop re-explaining it in emails.
Read the pieceHome/Journal
The journal
Notes from the workbench.
Plain-spoken writing on building, owning, and getting found online, for therapists who'd rather spend their energy on clients than on wrestling a website builder. No jargon, no hard sell.
How to tell if your website looks AI-generated
The specific tells, gradients, fonts, stock photos, and why they cost a therapy practice more trust than almost any other business.
Read the pieceDo you need a blog on your therapy website?
I sell a blog add-on, and I still think most therapists can skip it. The honest pros and cons, and how to keep a site without one from going stale in Google's eyes.
Read the pieceI ran the numbers on my own pricing page, and didn't love the answer
I checked my own hourly rate against my own website prices. It didn't add up, so the numbers on the pricing page just changed.
Read the pieceMore googling, and this time nobody showed up at all
A therapist went quiet on me, then launched their own site months later. When I went looking for it, Google couldn't find it, blue links or AI. What that actually costs.
Read the pieceI Googled myself, so you don't have to
What actually shows up when you search your own practice name, including what Google's AI Mode says, and why that layer matters as much as the blue links now.
Read the pieceWhat's actually included in a therapist website package?
A plain breakdown of what's in a Solo or Group build, what's a paid add-on (a self-managed blog, mostly), and what still gets billed hourly, now that there are real numbers to point to.
Read the pieceWhen you need a web app, not a website
Client portals, booking systems, internal tools that stop your team emailing spreadsheets at each other, some practices outgrow a website. Here's how to tell, and where that work actually happens.
Read the pieceHow much does a therapist website cost?
A straight answer on what a therapist website actually costs in 2026, the DIY, template-designer, and custom-build options, what drives the number, and how to tell which one you need.
Read the pieceIs Psychology Today enough, or do you need your own website?
A directory profile and your own website do two different jobs. Here's what each is for, why most therapists need both, and when a listing alone quietly costs you clients.
Read the pieceHow clients actually find a therapist online
Directories, Google, and word of mouth don't compete, they're links in one chain. Here's how people really find a therapist online, and the specific job your own website has to do in that chain.
Read the pieceThe real cost of renting your therapy website
Subscription platforms feel cheaper because the price is small and monthly. But what you're actually paying for, and what happens the day you stop, is worth doing the math on before you sign up for another year.
Read the pieceMore notes are on the way, on SEO for private practice, writing copy that sounds like you, and what actually helps clients find you.
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