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The journal
Plain-spoken writing on building, owning, and getting found online — for therapists who'd rather spend their energy on clients than on wrestling a website builder. No jargon, no hard sell.
Directories, Google, and word of mouth don't compete — they're links in one chain. Here's how people really find a therapist online, and the specific job your own website has to do in that chain.
Read the pieceSubscription platforms feel cheaper because the price is small and monthly. But what you're actually paying for — and what happens the day you stop — is worth doing the math on before you sign up for another year.
Read the pieceAsk me directly. I answer every message myself, usually within a business day.
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