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The journal
Plain-spoken writing on building, owning, and getting found online, for therapists who'd rather spend their energy on clients than on wrestling a website builder. No jargon, no hard sell.
A plain breakdown of what's in a Solo or Group build, what's a paid add-on (a self-managed blog, mostly), and what still gets billed hourly, now that there are real numbers to point to.
Read the pieceClient portals, booking systems, internal tools that stop your team emailing spreadsheets at each other, some practices outgrow a website. Here's how to tell, and where that work actually happens.
Read the pieceA straight answer on what a therapist website actually costs in 2026, the DIY, template-designer, and custom-build options, what drives the number, and how to tell which one you need.
Read the pieceA directory profile and your own website do two different jobs. Here's what each is for, why most therapists need both, and when a listing alone quietly costs you clients.
Read the pieceDirectories, Google, and word of mouth don't compete, they're links in one chain. Here's how people really find a therapist online, and the specific job your own website has to do in that chain.
Read the pieceSubscription platforms feel cheaper because the price is small and monthly. But what you're actually paying for, and what happens the day you stop, is worth doing the math on before you sign up for another year.
Read the pieceAsk me directly. I answer every message myself, usually within a business day.
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